Direct Response Technologies
Direct Response Technologies focused on affiliate tracking, keyword bid management, and other online marketing related tools. Jason focused on Direct Response from 2002 until 2006 when it was sold to Digital River (NASDAQ: DRIV). His flagship product ‘DirectTrack’ was tracking and delivering over 12 billion images/clicks per month.
In 2008, Jason invested in a video advertising platform called Jambo Media. In addition to investing, Jason also provided Jambo Media with his core technology group including the CTO and lead architect. Jambo Media was sold to Undertone in 2012.
GiftCards.com & OmniPrepaid
GiftCards.com, and its corporate sister site OmniCard were Jason's focus from 2008 until 2016, when they were sold to Blackhawk Network (NASDAQ: HAWK). GiftCards.comthe largest gift card website, sold roughly 10 million gift cards, and loaded close to $1 billion dollars in gift card value. Jason had roughly 100 employees, and the tag line was ‘Make ‘em Smile’.
SaveYa was an online gift card exchange where users could sell gift cards for cash or buy discount gift cards for popular restaurants, gas stations, clothing brands and more. Originally known as Swap-a-Gift in 2003, MJ and Mike Kelley were the first to understand that gift cards would have a secondary market. We purchased Swap-a-Gift in 2008 and invited the Kelleys to continue to help grow the product. SaveYa was issued a total of 15 patents and constantly strived to improve the fledgling secondary gift card market.
Compromised was a tool that helped analize fraud. It had a Risk List contributed to by gift card companies of known frauders, and it had a compromised credential API’s and search of data that was bought and sold on the dark web. In 2016, Compromised partnered with NCFTA (National Cyber-Forensics & Training Alliance) as well as 4iQ with the intention to connect the lines of communication between industries willing to share the date crucial to strike back at the core of the fraudulent activity.